Branding | Motion Graphics | Advertisement
The Trilogy Hospitality Competition
"The Trilogy" is a small competition aimed to provide students in the Hospitality disciplines of Ho Chi Minh City, Vietnam with a platform to showcase their skills in industry work - including cooking, bartending, hotel bedmaking, and tour guiding.
I was recruited to create and maintain the brand identity for the competition. I created the visual identity, and subsequently managed a small team of student volunteers to continually produce brand visuals. This Behance project contains only my designs.
BRANDING
We differentiated the brand by going for a more competitive/local event inspired motif rather than the minimalism and elegance of hotels and travel agencies. This is meant to clearly communicate the nature of the brand as a competition, while also attracting young, passionate students in the area.
MOTION GRAPHICS
A large part of the competition's operation revolves around broadcasting the competing rounds on social media. To ensure the brand identity is strong on this facet, I elected to create a package of motion graphic assets to be used in all broadcast activities.
A short trailer released on digital platforms for the launch of the competition
Sample of a motion title card design created for broadcast materials. The stock footage at both ends meant to represent how the card will transition in and out of normal footage.
A story-format (Instagram & Facebook) vertical video created to introduce teams registered.
THE END!
